Category : Local Business Marketing
Staying Up-to-Date with the Latest Marketing Trends and Technologies
February 6th, 2023 | Posted in: Local Business MarketingIn the fast-paced world of marketing, it’s important to stay up-to-date with the latest trends and technologies in order to stay competitive. Here are a few ways to do so: Follow industry publications and blogs to stay informed about new developments in the field. Attend marketing conferences and events to network with other professionals and […]
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How to Allocate Your Marketing Budget for Maximum Impact
January 30th, 2023 | Posted in: Local Business MarketingWhen it comes to marketing, it’s important to make the most of your budget in order to get the best return on investment (ROI). Here are some tips for allocating your marketing budget for maximum impact: Prioritize based on business goals: Think about what you want to achieve with your marketing efforts and allocate budget […]
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4 Key Metrics for Measuring the Effectiveness of Your Marketing Efforts
January 23rd, 2023 | Posted in: Local Business MarketingIt’s important to track the success of your marketing efforts in order to understand what’s working and what’s not. Here are four key metrics to consider: Conversion rate: This is the percentage of visitors to your website or landing page who take a desired action (e.g. make a purchase, sign up for a newsletter). Return […]
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3 Facebook Business Mistakes You Can’t Afford to Make
June 19th, 2012 | Posted in: Facebook Marketing, Local Business Marketing, Social Media MarketingNowadays, most businesses are well aware of the marketing potential of Facebook and have at least a Facebook business page started there. Considering that there are nearly a billion members on Facebook, the potential reach of the social site is absolutely staggering on a local, national and international scale. Still, you can’t just post a […]
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Linkedin For Businesses and Professionals: How It Works
June 5th, 2012 | Posted in: LinkedIn, Local Business Marketing, Social Media MarketingLinkedin for businesses and professionals has become a serious networking tool with over 150 million users. The best part is it doesn’t cost you a dime to get set up! Utilize personal profiles and company pages on Linkedin to begin the process Learn more about the in’s and out’s of the Linkedin platform in the […]
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Google Penguin Update Leaves Some Websites Out In The Cold
April 30th, 2012 | Posted in: Google, Internet Marketing News, Local Business Marketing, Search Engine OptimizationGoogle’s latest algorithm update – dubbed the Google Penguin Update – has left a lot of business owners feeling a chill about their website rankings. The fact is, there are tons of website owners that will do just about anything to one-up the competition. They don’t care about right or wrong. They just want results. […]
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Facebook Social Plugins For Business Enhances Marketing
March 15th, 2012 | Posted in: Facebook Marketing, Local Business Marketing, Social Media MarketingEver wonder how to integrate your Facebook page with your business website, or any other entity you want to put a Facebook Like Button or a Facebook Like Box on. This video is going to show you all of the available social plugins for the social media giant. http://www.youtube.com/watch?v=1euRfmJ5zY8 Facebook Business Social Plugins Video Tutorial […]
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3 Local Business Marketing Tips From Our Friends At In-And-Out Burger
November 18th, 2011 | Posted in: Local Business MarketingYour first encounter at In-And-Out will always be with one of the friendly, well dressed, enthusiastic, professional, fast moving attendants (inside or out). This well established ‘Burger Joint’ has a lot of traditions as well as some very important local business marketing tips worth their weight in gold. Back in 1948 when Harry and Esther […]
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Local Marketing Strategy Guaranteed To Crush Competition
October 14th, 2011 | Posted in: Google Places, Local Business Marketing, Search Engine Marketing, Search Engine OptimizationJust because there will continue to be more competition in your local market doesn’t mean you can’t still win big in this economy.
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Do You Have An Online Marketing Plan in Place?
July 22nd, 2011 | Posted in: Local Business Marketing, Search Engine Marketing, Search Engine Optimization, Website DevelopmentDon’t get me wrong, the Internet can be a daunting place for many reasons, but that doesn’t mean not having an Internet marketing plan for your local business is acceptable, especially today. Read this closely: The Internet is Not Going Anywhere Anytime Soon, so this means that if you own, run or work for a […]
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Secret Local Business Internet Marketing Formula
July 7th, 2011 | Posted in: List Building, Local Business Marketing, Search Engine MarketingRevealed in the video above is the Secret Internet Marketing Formula for Local Businesses. Stray from this simple 3 Step Formula and you may be putting your business on a long frustrating path to acquiring new customers online. Not only will this formula help you understand exactly how to attract new customers for your local […]
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Do You Know What’s Happening In Your Market Online?
July 6th, 2011 | Posted in: List Building, Local Business Marketing, Pay Per Click, Search Engine Marketing, Search Engine OptimizationIf you want to leverage the Internet to get more leads, sales and customers, then you MUST have a strong pulse on your market online. What does that mean exactly? Two words: Keywords and Competition First, you must know the keywords your target audience uses when they search for your product or service online. What […]
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Quickest Way To Burn Through Your Advertising Budget
June 22nd, 2011 | Posted in: Local Business Marketing, Pay Per Click, Search Engine MarketingThe majority of business owners continue to side-step this one particular question of mass Importance: Who is your target market? And for the few that actually give me an answer, there’s a strong chance this was their answer: ‘Everyone.’ Well, this couldn’t be farther from the truth (unless you’ve got tons of dollars), especially when […]
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Are You Testing and Tracking Your Marketing?
May 13th, 2011 | Posted in: Local Business Marketing, Search Engine MarketingTesting and tracking your marketing performance might sound like a lot of work, but the time and energy you put into this one piece of your marketing plan is worth its weight in GOLD. In fact, it might just be the difference between winning and losing in your local marketplace. Here’s the deal, how do […]
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Is LinkedIn Essential for Your Local Business?
May 11th, 2011 | Posted in: LinkedIn, List Building, Local Business Marketing, Pay Per Click, Social Media MarketingIt’s amazing how many local businesses owners are brushing off the potential impact LinkedIn could have on their business. They say it takes too much time, it’s not effective, or they just don’t see the point, but just like anything else, you get out of it what you put in. Well here’s some food for […]
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Are You Leaving Money on the Table This Way?
April 26th, 2011 | Posted in: Content Marketing, Email Marketing, Facebook Marketing, List Building, Local Business Marketing, Online Lead Generation, Pay Per Click, Search Engine Marketing, Search Engine Optimization, Web Video, Website DevelopmentAre you using clear, concise, direct calls-to-actions in your online marketing? The reason why I’m asking this today is because I see far too often businesses build big, beautiful, robust internet marketing campaigns and then when it comes to action time, they don’t firmly state what the next step is for their target audience to […]
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Google Tags Officially Retired From Google Places
April 17th, 2011 | Posted in: Google Places, Internet Marketing News, Local Business Marketing, Local SEOIt wasn’t long ago that Google decided to test “Google Tags” for local results. This was a very inexpensive way for business owners to gain additional exposure on maps and local search. Businesses could pay a flat monthly fee and in return get a yellow tag next to their organic places listings that showcased offers, […]
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How Long Should Your Video Be
April 9th, 2011 | Posted in: Content Marketing, Local Business Marketing, Search Engine Marketing, Web VideoHow long should my video be? is a big question people ask a lot of times and it really depends on what the goal of the video is. Yes, people have a short attention span. Take a look into your niche. Look at what other folks are doing in your marketplace. Go to YouTube […]
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Local Business Video Success Formula
April 7th, 2011 | Posted in: Content Marketing, List Building, Local Business Marketing, Online Lead Generation, Web VideoGive somebody one thing to do and they’ll do it. Give them two things and they won’t do anything at all. Keep with one specific goal for your videos. What is your ideal outcome and what is your viewer’s ideal outcome? Answer these 2 questions and you will be able to pull your video all […]
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Local Small Business Video Marketing Ideas
April 7th, 2011 | Posted in: Content Marketing, Local Business Marketing, Search Engine Marketing, Web VideoBelow are 5 powerful local business video ideas that you can implement into your Internet marketing plans: How-To Videos If you are a local business, go and check out ExpertVillage on how-to videos. There’s a bazillion how-to videos on there. They have everything from how to walk your dog, to how to kiss a […]
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Using AI Lead Generation to Boost Your Online Marketing Strategy