Internet Marketing Case Studies

Local HVAC Company Brings in 56 New Paying Customers and Sports a 454% Return on Investment (ROI) After Only Two and a Half Months of Targeted Local SEO and PPC Campaigns

Client: Local Air Conditioning & Heating Company

Industry: In Home Service, HVAC Service, Repair & Replace

Services Provided: Local SEO, Local PPC, Marketing Consulting

Case Study Term: June 2011 – August 2011 (2 ½ moths)

Background: Local HVAC company came to Cogent Marketing to increase overall leads, new customers and sales by leveraging the number of people specifically looking for their products and services online. By using Local Search Engine Optimization and Paid Marketing strategies (Google Adwords), the local HVAC company was able to produce a 454% ROI over the first 2 ½ months of their Internet Marketing campaign. <<Read More>>



Real Estate Firm Increases Overall Lead Generation by 79% with Targeted PPC Campaign in a Market that Some Were Calling ‘Dead’

Client: Local Real Estate Firm

Industry: Real Estate Broker, Assists with the Purchasing and Selling of Homes

Services Provided:  Local PPC, List Building, Marketing Consulting

Case Study Term: January 2011 – August 2011 (8 months)

Background: In the end of 2010, this Scottsdale Real Estate Brokerage came to Cogent Marketing looking to improve on its Pay Per Click marketing efforts.  Their PPC campaign was not performing at the level they had originally hoped for and to make matters worse, the leads that were coming through this campaign were very expensive. The real estate firm was anxious to drive down their cost per lead and increase the number of qualified prospects that were coming through their sales funnel each month through PPC advertising. <<Read More>>


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