4 Key Metrics for Measuring the Effectiveness of Your Marketing Efforts
It’s important to track the success of your marketing efforts in order to understand what’s working and what’s not. Here are four key metrics to consider:
- Conversion rate: This is the percentage of visitors to your website or landing page who take a desired action (e.g. make a purchase, sign up for a newsletter).
- Return on investment (ROI): This is the profit or loss made on a marketing campaign, calculated by dividing the revenue generated by the cost of the campaign.
- Traffic: Track the number of visitors to your website over time to see if your marketing efforts are driving more traffic.
- Engagement: Monitor metrics like clicks, likes, and shares on social media and email to gauge the level of engagement with your content.