Cogent Marketing offers a variety of Local Internet Marketing Solutions to Local Small Businesses. The range of product are outlined here:
Search Engine Marketing is an umbrella term that is made up of a few key Internet Marketing strategies. By combining these strategies correctly, websites move up in rank and experience increased visibility on the search engines for specific ‘target’ keywords. This can be done using paid and organic marketing efforts. All of the following strategies fall under the umbrella of Search Engine Marketing:
Search Engine Optimization, a consistent search engine optimization campaign is one of the most powerful ways to dramatically increase leads, sales and customers generated from Internet.
Pay Per Click, also known as PPC. Online paid advertising is not only available through the major search engines (Google, Yahoo & Bing), but two of the more popular social networking websites today (Facebook & LinkedIn) now offer paid advertising through their respective paid advertising platforms: the Facebook Ad Network and the LinkedIn Ad Network.
Local Maps & Directory Marketing is one of most powerful and effective ways to get your local business to show up at the top of the search engines. In addition to the 3 major local business directories (Google, Yahoo & Bing), there are several other extremely influential local websites and directories that will give your local business an instant credibility and more opportunity to attract business through the Internet.
Web Video allows you to build relationships and trust with your target market and existing clientele. Statistics show that video is the most popular form of media on the Internet today as they account for more than 60% of all Internet media consumed by users.
Social media has created infrastructure for ‘word of mouth marketing’, adding a whole new dimension and opportunity to marketing, sales, branding, relationship building and reputation management that never before existed. There are literally hundreds of millions of people online everyday engaged with social media. Now you can position your business in front of targeted crowds online (we’ll help you get this right the first time).
Maintaining your Local Business Reputation Online has become part of the formula to running a successful business in today’s world. There are some basics to getting your business reputation to where it needs to be. Those businesses that wait to get involved with Reputation Management are only making it harder on themselves in the long run. Isn’t it about time you started to think about your businesses reputation online?
Ahhh Facebook Marketing For Local Businesses… as we all know, Facebook is HUGE. There are almost a billion users on Facebook and almost half of those people login to Facebook every single day. For that reason, you can’t ignore the importance of having a Facebook Busienss Page so you can start capturing some of this traffic! We help Local Small Businesses get set up with Facebook Marketing, the right way!
Developing a Website that you can be proud of is the first step to you successfully marketing your local business both online and offline. Your website is your virtual handshake and your first impression for those potential customers and clients who want to learn more about who you are and what you do and what exactly you can do for them. Your website is also a tool that can help you create the online business funnels that you’ve always wanted for your local business.
Here are just a few reasons why you want to pay attention to Mobile Marketing: your customers most likely own and use mobile devices everyday of their lives. More and more people are switching over to smartphones such as iphones, androids and blackberries. And mobile is designed to be the most integrated marketing medium the world has ever known. Cogent Marketing offers a full-fledged mobile marketing platform that any local business can use to set appointment reminders, create QR Codes (2d Barcodes), build mobile web pages, and even create SMS texting follow up campaigns. There are so many powerful options when it comes to mobile in the local marketing game.