In today’s digital age, it’s more important than ever for businesses to have a strong online presence in order to reach and attract potential customers. Here are five effective strategies for doing so: Utilize search engine optimization (SEO) to ensure that your website appears at the top of search engine results pages (SERPs) for relevant […]
VIEW POST »With a constant flow of changes to Facebook since its inception, brands on Facebook today cannot rely on fan-gated content to appeal to their target market… they need Facebook marketing tips and strategies that actually encourage more engagement on the social media powerhouse. The relevancy of content on Facebook is very important in getting a […]
VIEW POST »If you want better lead generation and a whole boatload of qualified leads at that, you’re going to want a great landing page. Seems obvious, right? The problem is most small business marketers often take the landing page for granted and spend more time and money on all of the other bells and whistles – […]
VIEW POST »Are you using clear, concise, direct calls-to-actions in your online marketing? The reason why I’m asking this today is because I see far too often businesses build big, beautiful, robust internet marketing campaigns and then when it comes to action time, they don’t firmly state what the next step is for their target audience to […]
VIEW POST »Give somebody one thing to do and they’ll do it. Give them two things and they won’t do anything at all. Keep with one specific goal for your videos. What is your ideal outcome and what is your viewer’s ideal outcome? Answer these 2 questions and you will be able to pull your video all […]
VIEW POST »Follow up marketing is a big, big deal when it comes to converting prospects to customers in your local business. Unfortunately, this powerful strategy typically gets put on the back burner by local and small businesses left and right. The great thing about following up via the Internet is the web allows businesses to automate […]
VIEW POST »If you’re not sure if your marketing is boring, here’s a simple test: look and think about your business’s marketing pieces and campaigns. Now do the same with some of your competitor’s marketing materials. Do they look the same? If they do, this is probably not a good place to be.. Put yourself in your […]
VIEW POST »What’s the one thing you want someone to do when they land on your business website? Do you want them to call your business to schedule an appointment so they can come in and see you? Do you want your website visitors to enter their name, email and any other pertinent information that you want […]
VIEW POST »Weak, generic, boring content is not going to get anyone excited about what your local business has to offer. Actually, weak content can have a huge negative impact on your business’s online marketing efforts as well. Here’s how… First, your website visitors are not going to be excited about the generic information that is on […]
VIEW POST »If you haven’t claimed your local maps listings on the 3 major search engines (Google, Bing and Yahoo), then you are absolutely leaving FREE money on the table. The truth of the matter is each local business has essentially a free ‘local lead generation’ website on each of the major search engines that allows you […]
VIEW POST »Tracking your marketing is incredibly vital to the overall success to any business, especially online. And when you incorporate a simple tool like Google Analytics in order to gather data about how people are finding your website, how long they are staying on your website and what pages they are visiting on your website, you […]
VIEW POST »Social networking has caught up fast as the Web 2.0 phenomenon gained momentum. Facebook has surpassed even Myspace as the most popular social networking website. Everyone you know, of all ages, is on Facebook. Facebook tears down walls separating people and lets them come together sociably in a common forum. This has proven beneficial to […]
VIEW POST »Maybe you’ve heard about driving targeted traffic to your business using Twitter? Online marketers are focusing their traffic generation efforts to social marketing sites like Twitter. This is simply due to the fact that Twitter is the world’s water cooler, or coffee stand, or favorite place to hang out. Social networking sites like Twitter enjoy […]
VIEW POST »The website is to a web marketer as a store is to the offline business. This is where you begin your serious relationship building efforts. You know how important it is to have a good website. But the site is only a one one part of the overall marketing process. You’ll also need to get […]
VIEW POST »There are many reasons why you would want to use local SEO but the biggest one is that it helps you tap into markets that are less competitive and highly responsive.
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