Tracking your marketing is incredibly vital to the overall success to any business, especially online. And when you incorporate a simple tool like Google Analytics in order to gather data about how people are finding your website, how long they are staying on your website and what pages they are visiting on your website, you can then use this data to identify trends and adjust accordingly.
If the goal of your website is to have your website visitors call your place of business to schedule an appointment, it would probably be in your best interest to use a trackable phone number so you can see the phone activity that your website and other Internet marketing strategies are actually producing.
The information gathered from campaign tracking is so valuable because it helps give you an idea of what to do next, where to make adjustments, how to optimize your Internet marketing campaigns and potentially prevent or stop the bleeding of your ad dollars.
Read more about Google Analytics at the Google Analytics Blog to learn more about the powerful online tracking tool and how you can leverage it for your business success online.