Why Leverage Local Business Video Marketing

Anybody and everybody should use video.

Everybody should be using video because they basically help you or your business or your website or your product or your service to be more visible and attract more potential customers.

Over 3 billion videos get watched every day on YouTube and 70% of all Internet users watch videos. So now the question is: “Does your target market watch any of these 3 billion videos?” It’s probably safe to say “Yes.”

Another reason to leverage video is we live in a society where people are. to put it bluntly, lazy and they don’t necessarily want to take the time to read through things. This is proven by paying closer attention to what YouTube has been able to accomplish. Their most important accomplishment for the sake of this post is that YouTube is the second most used search engine online.

So the lesson here is give your ‘lazy’ target market exactly what they’re asking for: videos.

Video is Extremely Flexible

How-to Videos are very powerful — there’s lots of reasons that you’d want to use how-to videos depending on what your product or service might be or whatever it is that you’re trying to sell. With video, you have the opportunity to build trust and relationships with your target audience which is key because, as we all know, people like to do business with people they know, like and trust.


  • You get to position yourself as the expert [Credibility & Trust]]
  • Video ranks extremely fast
  • Build a targeted list of prospects
  • And you get to repurpose content [Powerful Ninja Strategy]

The Takeaway

There’s too much good opportunity with online video right now to ignore, so the question is “What are you gonna do about it?”

Learn more about local video marketing right here.

Posted in: Content Marketing, Local Business Marketing, Web Video