Web Video
It’s simple to just click play on a video isn’t it? Especially when you compare it to reading line after line of text. Providing a simple, fast and easy way for your website visitors to get to know you, your product or company is just one of the many benefits of using Web Video. Not only are there many benefits to Web Video, but there are also a ton of different ways you can leverage and package video online.
The Cogent Marketing Team understands the power of video and is here to help you and your company leverage this tool in your business. There are a variety of ways that we can help you do this.
Cogent Marketing works together with Local Small Businesses to set up:
- Welcome videos on your home page that explains to visitors why they should choose you
- Product demonstration videos
- Videos in blogs
- Testimonial videos are ‘social proof’ that other people have had a good experience with you
- Record Webinars to Educate Prospects and Customers on autopilot.
- Online TV show demonstrating your expertise
Bottom line, web video allows you to connect with your target market through visual engagement, audio stimulation and is documented as the most popular form of media on the web.
One of the ‘challenges’ we hear is “You’re not face to face with the website visitor or prospect! How do you build a relationship online?” A lot of business owners feel like it’s more difficult to get people to know, like and trust you (the 3 necessary components to getting anyone to do business with you) when you’re online. That problem is quickly solved with Web Video.
As a society, we have become addicted to media consumed through the TV and movies. Even better, we have been trained to develop relationships with people through these media channels. Your target market is not only comfortable with consuming media through video, but you can leverage this highly effective tool to build relationships and trust both prospects and existing clientele online.
Let’s talk numbers for a second, statistics prove that having a video greet your website visitors will no doubt increase the time people spend on your site.
Did you know the average time spent on a “text-only” site is about 60 seconds while visitors who land on a site with a video on it spend an average of 6 minutes on these sites?
Wouldn’t you like people to have 600% increase in time spent on your site? And on top of that, people are 4x more likely to respond to a video over the written word and only 10% of website visitors read text from start to finish while 65% of website visitors view videos to completion.
Remember, taking action is one piece of the success puzzle when it comes to producing video, there is also strategy. The videos need to be structured in a certain way; provide “calls to action” at specific times, be a certain length of time, and properly leverage marketing ‘triggers’ to get viewers to take your desired action (that’s what we’re here to help you with).
When You Do This Your Web Videos Will:
- Boost conversions and ROI
- Provide a 24/7 sales person for you and your business
- Allow you to connect with your target market on a whole new level
- Enhance the user experience and your brand
- Set you apart from your competition and make your company look forward thinking
- Help you capitalize on the emergence of new media
- Dramatically help convert traffic at a much higher rate than those sites without video
- Allow you to build relationship and trust with prospect and current clients
The question is, what is holding you back from doing video? If you’re excited about incorporating a custom, strategic Web Video marketing plan to grow sales, trust and engagement with your business call us immediately or send an email to set up a phone consultation to learn more about how Cogent Marketing can help (888)508-5151.
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