One thing most business owners forget to do is track their results. When you’re out there marketing and spending money to generate more leads and more sales, how do you know that money was well spent? How much did it cost you to acquire that new customer or client? What are the most successful strategies you use to market to your customers? When it comes to running a successful business, these are some of the most important questions you need to ask yourself.
The companies that track marketing results have a serious edge over their competition. It’s a fact. When you are able to identify ‘what works’ you can put your time and money into the strategy that gets YOU results.
Just because you see another business leveraging a marketing technique doesn’t mean you can assume the same marketing strategy will work for you. Everything you’re investing in is just that, an investment to uncover what works best for your business. Maybe online lead generation proves to deliver the highest converting leads. Maybe you find out that direct response post cards with PURL’s (Personalized URL’s) capture your highest quality lead. Or maybe you’re converting tons of quality sales through Social media… Who knows? And the only way to find out is to test different marketing strategies and track the results you get. Once you find that sweet spot… you can really leverage your new found knowledge and seriously impact your bottom line.
Understanding what works and what doesn’t is a serious game changer! You don’t have to blindly throw money away, never knowing if you made the right choice or not.
No matter what you do in the marketing world, there is always a way to track your results (some tracking is just more advanced than others). Once you commit to tracking your results, you’ll always wonder how you ever lived without it! Now you can spend your marketing dollars on techniques that you can count on… start tracking your results!
If you have any questions or would like to see about partnering up with Cogent Marketing for your marketing campaign, please call (888) 508-5151