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How to Allocate Your Marketing Budget for Maximum Impact
January 30th, 2023 | Posted in: Local Business MarketingWhen it comes to marketing, it’s important to make the most of your budget in order to get the best return on investment (ROI). Here are some tips for allocating your marketing budget for maximum impact: Prioritize based on business goals: Think about what you want to achieve with your marketing efforts and allocate budget […]
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4 Key Metrics for Measuring the Effectiveness of Your Marketing Efforts
January 23rd, 2023 | Posted in: Local Business MarketingIt’s important to track the success of your marketing efforts in order to understand what’s working and what’s not. Here are four key metrics to consider: Conversion rate: This is the percentage of visitors to your website or landing page who take a desired action (e.g. make a purchase, sign up for a newsletter). Return […]
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3 Tips for Differentiating Your Business from the Competition
January 16th, 2023 | Posted in: Social Media MarketingIn a crowded market, it can be challenging for businesses to stand out from the competition. Here are three tips for differentiating your business: Identify your unique value proposition (UVP) and make it clear to customers what sets your business apart from others in your industry. Invest in strong branding and design to create a […]
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5 Effective Strategies for Reaching and Attracting Customers Online
January 9th, 2023 | Posted in: Online Lead GenerationIn today’s digital age, it’s more important than ever for businesses to have a strong online presence in order to reach and attract potential customers. Here are five effective strategies for doing so: Utilize search engine optimization (SEO) to ensure that your website appears at the top of search engine results pages (SERPs) for relevant […]
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Facebook: An Exciting New Marketing Tool for Your Website and Business
September 18th, 2010 | Posted in: Facebook Marketing, Online Lead GenerationSocial networking has caught up fast as the Web 2.0 phenomenon gained momentum. Facebook has surpassed even Myspace as the most popular social networking website. Everyone you know, of all ages, is on Facebook. Facebook tears down walls separating people and lets them come together sociably in a common forum. This has proven beneficial to […]
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Using Twitter To Transform Your Business
July 19th, 2010 | Posted in: List Building, Local Business Marketing, Online Lead GenerationMaybe you’ve heard about driving targeted traffic to your business using Twitter? Online marketers are focusing their traffic generation efforts to social marketing sites like Twitter. This is simply due to the fact that Twitter is the world’s water cooler, or coffee stand, or favorite place to hang out. Social networking sites like Twitter enjoy […]
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Secrets to Getting More Website Visitors
April 19th, 2010 | Posted in: Local Business Marketing, Online Lead Generation, Search Engine OptimizationThe website is to a web marketer as a store is to the offline business. This is where you begin your serious relationship building efforts. You know how important it is to have a good website. But the site is only a one one part of the overall marketing process. You’ll also need to get […]
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3 Effective Local SEO Tips to Get More Exposure
November 13th, 2009 | Posted in: Local Business Marketing, Online Lead Generation, Search Engine OptimizationThere are many reasons why you would want to use local SEO but the biggest one is that it helps you tap into markets that are less competitive and highly responsive.
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